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Conversations from the Field

Place your finger on the pulse of online markets around the world.

This series provides ecommerce sellers with timely in-country insights related to online consumer sentiment to help plan ahead and build the next phase of their online growth strategy.

We bring together ecommerce industry experts, government officials and fellow sellers in a given market to discuss how changing economic conditions are impacting consumer sentiment and behavior, supply chain facilitation, manufacturing, marketing strategies, and more.

During each webinar, participants are encouraged to ask direct questions to capture the pulse on the ground in an effort to plan for their future. Each webinar “conversation” will be 45 minutes long.

and Recorded Webinars

eCommerce Market Entry in Japan

On June 25th, we'll be talking with Ken Kayama, Head of Merchant Success at Rakuten and John Branderhorst, Senior Strategist at btrax, Inc. to explore market entry into Japan via eCommerce post COVID-19.
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Join us June 18th as we speak with Alibaba's TMALL Global's vertical experts for health, beauty, and baby products to learn what is happening on the ground, what the numbers suggest in terms of demand, and what issues their merchants are facing in terms of manufacturing and fulfillment in the age of COVID.
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The Latin American 155.5 million people bought goods and services online compared to 126.8 million in 2016. It is one of the fastest-growing markets in the world yet currently the world’s lowest per capita in terms of online purchasing. That means it is the perfect time to get in and ride the Latin wave. Of course, COVID has increased the importance of online shopping yet decreased consumer spending on a whole. What does the data show as presented by one of the leading marketplaces in LATAM?

Key topics covered include:

  • What is the Latam consumer landscape?
  • How has COVID impacted this opportunity? Key trends?
  • How does the market differ from the U.S.?
  • What are the easiest countries to enter from a cost, regulatory and strategic standpoint?
  • What are the cost structures you need to be aware of?
  • What is a direct-to-consumer model look like and is it right for my brand?

To watch the webinar with a full transcription click here.

Un total de 155.5 millones de personas en Latinoamérica compraron bienes y servicios a través de Internet, cifra superior en comparación con los 126.8 millones que lo hicieron el 2016. Este es uno de los mercados con más rápido crecimiento en el mundo, el cual tiene incluso uno de los ratios más bajos de compra per cápita en línea. Esto podría significar que éste es el momento perfecto para que las empresas ingresen y se beneficien de este crecimiento en América Latina. El COVID ciertamente ha incrementado la importancia de las compras en línea, sin embargo, también ha generado una disminución en el gasto total del consumidor. ¿Qué nos dicen las estadísticas al respecto según uno de los líderes en plataformas comerciales o Marketplace en América Latina?

 

Todas aquellas personas que hablan español tienen una gran ventaja, por lo cual, hemos creado en esta oportunidad dos sesiones para este seminario, una en español y otra en inglés. Acompáñanos en nuestro seminario en línea en español que durará 45 minutos o en la versión en inglés, la cual se presentará inmediatamente después.

 

Los principales temas incluirán:

  • Panorama del consumidor en América Latina. ¿Cómo el COVID ha impactado la oportunidad
    comercial que ofrece este mercado? Principales tendencias
  • Diferencias en el mercado de América Latina
  • Países más fáciles de ingresar considerando aspectos como costos, regulaciones y estrategias
  • ¿Cuál es la estructura de costos para ingresar a este mercado?
  • ¿Cómo es el modelo de venta en línea directo al consumidor y es éste el correcto para mi marca?

Para ver la transcripción completa de este seminario en línea presione aquí.

Join us for a short 45-minute webinar where we learn from those on the cutting edge of the Mexican beauty sector on not only how to enter the market through ecommerce but whether now is a good time to be setting up shop or running for the hills.

Acompáñanos en este corto seminario en línea o webinar de 45 minutos (en inglés y español), donde aprenderemos de los expertos del sector de belleza de México, no solamente acerca de cómo ingresar a este mercado sino también si éste es un buen momento para iniciar un negocio en este mercado.

 

Para ver la transcripción completa de este seminario en línea presione aquí.

Brazil is the largest economy in Latin America and the 5th biggest country in area and population in the world. It is the 4th largest internet market globally, with 140 million internet users out of a total population of more than 210 million. The country represents about 42% of all B2C e-commerce in Latin America and its 130 million active Facebook users rank Brazil number three on a worldwide scale. Despite continued growth, recent developments due to the COVID-19 pandemic are impacting consumer behavior and forcing market adjustments - including an increase in online shopping.

 

Hear first-hand from industry leaders and experts how demand for imported goods and the supply chain are being impacted by these recent shifts, and how you can be part of this dynamic and growing market.

 

To watch the webinar with a full transcription click here.

The ecommerce market in the Middle East and North Africa (MENA) region is estimated to reach $28.5 billion by 2022 and has been growing slightly ahead of the global average, with an average annual growth rate of 25%. The region’s digitally-savvy consumers are hungry for a broader online product selection and new shopping experiences, and ecommerce is reinventing the region’s supply chain and consumers’ path to purchase, disrupting business models, and forging growth opportunities for manufacturers and retailers.

 

To watch the webinar with a full transcription click here.

Women in Business

Growing the conversation, skills and resources for women-owned business succeeding in cross-border ecommerce.

The California International Trade Center (CITC) is pleased to announce a partnership with GlobalSF to host a webinar — the first in a new series of webinars and discussions on this topic to give access and insights to women-led businesses and help grow sales online and overseas.

During each webinar, participants are encouraged to ask direct questions that will be captured and responded to via follow-up correspondence.

In this webinar, you'll hear insights from Shopify, eBay, and other business leaders about their strategies to manage a business in these times, as well as tips on growing sales online and overseas. Find out about state, federal, and private resources available to help businesses fuel growth - including in international markets - through ecommerce.

 

Featuring US Commercial Services, California's GO-Biz (the Governor’s Office of Business and Economic Development), California International Trade Center, California Community Colleges, and small business owners.

 

This webinar will focus on three main areas:

  1. Introduction of available government resources (state and federal).
  2. Insights into the tools and resources of ecommerce platform providers eBay and Shopify.
  3. Discussion and Q&A with women-led businesses leading in the online space.

CLICK HERE to download the webinar handout which contains free government and private resources.

Stay Home, Sell Global

Bolster your ecommerce capacity and global reach.

This action-oriented training series provides small and medium-sized ecommerce sellers with tools, services and guidance on optimizing their ecommerce business for cross-border sales. We bring together government officials, ecommerce industry experts and fellow online sellers to help you unlock the digital flood gates to cross-border sales.

During each webinar, participants are encouraged to ask direct questions that will be captured and responded to via follow-up correspondence.

and Recorded Webinars

Making the sale is only one part of ecommerce sales. Shipping the product in an efficient and effective way is just as important. On April 29th, join the CITC's cross-border ecommerce marketing expert Perry Goldstein and APC's, Derik Sanders to learn about the various fulfillment methods to ship your product worldwide.

 

To watch the webinar with a full transcription click here.

Join the CITC's ecommerce marketing expert Perry Goldstein to learn the basics of ecommerce, including sales options, evaluating your company and product for global distribution through ecommerce.

 

To watch the webinar with a full transcription click here.

In this webinar, CITC ecommerce marketing expert Perry Goldstein will provide an overview of the Amazon ecosystem and touch upon three basic topics related to selling on Amazon including ales models and options, content, and fulfillment.

 

To watch the webinar with a full transcription click here.

In this free webinar, CITC ecommerce marketing expert Perry Goldstein will focus on the sales content your business needs to drive traffic to your product, and how to turn that traffic into a sale - from product specs to video tutorials.

Innovation Series

What’s around the corner for digital trade

It’s hard to imagine an arena that is changing faster than global ecommerce. Every day brings new solutions to evolving challenges ranging from logistics capacity, inventory tracking, on-to-offline consumer engagement, fin-tech cross-border payment gateways, compliance monitoring through block-chain and more.

In this series we profile unique service providers and technologies that give us a peak as to what’s in store for us both as sellers and consumers in the years to come.

During each webinar, participants are encouraged to ask direct questions that will be captured and responded to via follow-up correspondence. 

and Recorded Webinars

How Businesses Can Export More Sustainably via eCommerce

Join us June 11th at 10:00 a.m. as we look at sustainability in ecommerce, focusing on all aspects of the supply chain and fulfillment.
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Learn how artificial intelligence, automation and blockchain is being applied to processes like certificates of origin and other global trade compliance regulations. We'll discuss what's on the horizon with tech and global trade and how small ecommerce businesses can prepare.

 

To watch the webinar with a full transcription click here.

Join Safeguard Global’s Carol Mello and the CITC’s Kuntal Warwick as they discuss expanding the latest trends in HR and payments management to grow your small to mid-sized ecommerce business globally.

 

To watch the webinar with a full transcription click here.

In this webinar, we talk to solutions specialists at Hubspot who will provide insights on the latest marketing approaches and technologies that ecommerce businesses can leverage while expanding overseas. You'll learn how companies partner with HubSpot to gain greater market presence globally.


To watch the webinar with a full transcription click here.

Supported By

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global SF logo 150 width
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