eCommerce Education

Access Free International ecommerce focused videos, webinars, and Training Modules.

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Fulfillment & Logistics

Fulfillment & Logistics Overview Video

Training Modules

In this educational ecommerce module, the CITC's "Vanbassador" talks about what logistics means, and what your options are in terms of warehousing and shipping.

In this educational ecommerce module, the CITC's "Vanbassador" talks about documentation and the paperwork behind your transactions. You'll learn more about incoterms and why they are so important.

In this segment, you'll learn how to find the right partner for your fulfillment and shipping strategy.

In this segment, we interview Uwe Bald from Hermes to discuss ways to reduce your cost and enhance the customer experience.

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Digital Marketing

Digital Marketing Overview Video

Training Modules

In this segment, we talk about defining your tribe, evaluating competition, adjusting your value proposition, and localizing your brand story.

In this educational ecommerce module, the CITC's "Vanbassador" discusses the channels you can use to create awareness for your business including SEO, email marketing, social media, pay-per-click advertising and more!

In this educational ecommerce module, the CITC's "Vanbassador" discusses how you can harness your digital marketing channels to enter new markets. You'll learn about the importance of localization and why you need to carefully research each new market.

In this segment, we recap everything we've learned about how to run a successful cross-border digital marketing strategy.

In this educational ecommerce module, the CITC's "Vanbassador" speaks with Greg Gillman, CRO at MuteSix. MuteSix helps companies with data-driven, direct response content, and specializes in full funnel performance marketing.

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Website Localization

Website Localization Overview Video

Training Modules

In this segment, you'll learn how clarify expectations on your website to build trust.

In this educational ecommerce training video, the CITC's "Vanbassador" discusses adapting your existing ecommerce website for an international audience. Website localization includes marketing research which can lead to adjusting your website's content, language, design, colors, and functionality for new regional audiences.

In this educational ecommerce training video, the CITC's "Vanbassador" discusses simplifying your checkout and payment process. You'll learn more about why the checkout design and process must be customized for each audience, and how to evaluate your own checkout process across regions.

In this educational ecommerce training video, the CITC's "Vanbassador" discusses what to do after the sale. How you handle the delivery of your products can determine whether your customers become loyal brand ambassadors or beacons of angst.

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Legal Protection

Legal Considerations for exporters Overview Video

In this educational ecommerce training video, the CITC's "Vanbassador" discusses the domestic legal guidelines U.S. exporters need to consider before going global.

In this educational module, you'll learn more about protecting yourself and your product once they leave your country of origin.

In this segment, you'll learn about making your business compliant with taxes, marketing, labels and packaging, and privacy laws.

In this segment, we recap everything we've learned about legal considerations for exporters.

In this educational ecommerce training video, the CITC's "Vanbassador" speaks with Daren Garcia from Vorys to learn more about ecommerce legal protection and enforcement. Learn more about the top legal issues facing new overseas sellers.

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Marketplace Optimization

Marketplace Optimization Overview Video

In this segment, you'll learn about marketplaces and how to determine if your business should be selling on marketplaces. 

In this segment, you'll learn how to leverage marketplaces to sell globally.

In this segment, we'll review the basics of marketplaces.

In this segment, we recap everything we've discussed about marketplaces and marketplace optimization.

In this segment, we speak with Chris Vincent of Pattern to discuss best practices and tips for marketplace optimization.

Expand Into New Global Markets

Conversations from the Field

Place your finger on the pulse of online markets around the world.

This series provides ecommerce sellers with timely in-country insights related to online consumer sentiment to help plan ahead and build the next phase of their online growth strategy.

We bring together ecommerce industry experts, government officials and fellow sellers in a given market to discuss how changing economic conditions are impacting consumer sentiment and behavior, supply chain facilitation, manufacturing, marketing strategies, and more.

Recorded Webinars

In this segment, we speak with Jeanette Wong, chief commercial and finance officer at LetsBab.com, a digital mall app that allows users to shop and also earn by sharing products.

 

You'll learn why LetsBab is a unique option for UK market entry, how it works, and the onboarding requirements for brands looking to get started.

 

To watch the webinar with a full transcription, click here.

In this segment, we speak with Andy Mulcahy, strategy and insight director at IMRG, the UK's online retail association providing industry and leading vendors with data, insights and analysis.

 

Gain insight into the UK's ecommerce landscape, sales and trends, buying behavior, and the impact that COVID has had on UK online retail.

 

To watch the webinar with a full transcription, click here. 

In this educational webinar, we talk with Ken Kayama, head of merchant success at Rakuten, John Hayato Branderhorst, senior strategist at btrax, Chris Lopez at Yamato Transport USA, Kyla Hill at RSP Nutrition and Shota Adam at Koala to explore market entry into Japan via ecommerce in the age of COVID-19.

 

Gain insight into the current landscape for doing business in Japan, effective strategies and current opportunities. We'll also discuss merchant case studies to better understand in the field experiences and success.

In this segment, we speak with Alibaba.com and Tmall Global's Tony Shan to learn more about IP protection on marketplaces, Alibaba's IP protection framework and the measures they take to protect consumers and global brands.

 

To watch the webinar with a full transcription click here.

In this segment, we speak with Tony Shan, Head of Americas for Alibaba.com's Tmall Global to learn about Chinese online consumer trends.

 

To watch the webinar with a full transcription click here.

Un total de 155.5 millones de personas en Latinoamérica compraron bienes y servicios a través de Internet, cifra superior en comparación con los 126.8 millones que lo hicieron el 2016. Este es uno de los mercados con más rápido crecimiento en el mundo, el cual tiene incluso uno de los ratios más bajos de compra per cápita en línea. Esto podría significar que éste es el momento perfecto para que las empresas ingresen y se beneficien de este crecimiento en América Latina. El COVID ciertamente ha incrementado la importancia de las compras en línea, sin embargo, también ha generado una disminución en el gasto total del consumidor. ¿Qué nos dicen las estadísticas al respecto según uno de los líderes en plataformas comerciales o Marketplace en América Latina?

 

Todas aquellas personas que hablan español tienen una gran ventaja, por lo cual, hemos creado en esta oportunidad dos sesiones para este seminario, una en español y otra en inglés. Acompáñanos en nuestro seminario en línea en español que durará 45 minutos o en la versión en inglés, la cual se presentará inmediatamente después.

 

Los principales temas incluirán:

  • Panorama del consumidor en América Latina. ¿Cómo el COVID ha impactado la oportunidad
    comercial que ofrece este mercado? Principales tendencias
  • Diferencias en el mercado de América Latina
  • Países más fáciles de ingresar considerando aspectos como costos, regulaciones y estrategias
  • ¿Cuál es la estructura de costos para ingresar a este mercado?
  • ¿Cómo es el modelo de venta en línea directo al consumidor y es éste el correcto para mi marca?

Para ver la transcripción completa de este seminario en línea presione aquí.

In this segment, we speak with Alibaba.com and Tmall Global's Tony Shan to discuss ecommerce, learn what is happening on the ground, what the numbers suggest in terms of demand, and what issues their merchants are facing in terms of manufacturing and fulfillment in the age of COVID-19.

 

To watch the webinar with a full transcription click here.

The Latin American 155.5 million people bought goods and services online compared to 126.8 million in 2016. It is one of the fastest-growing markets in the world yet currently the world’s lowest per capita in terms of online purchasing. That means it is the perfect time to get in and ride the Latin wave. Of course, COVID has increased the importance of online shopping yet decreased consumer spending on a whole. What does the data show as presented by one of the leading marketplaces in LATAM?

Key topics covered include:

  • What is the Latam consumer landscape?
  • How has COVID impacted this opportunity? Key trends?
  • How does the market differ from the U.S.?
  • What are the easiest countries to enter from a cost, regulatory and strategic standpoint?
  • What are the cost structures you need to be aware of?
  • What is a direct-to-consumer model look like and is it right for my brand?

To watch the webinar with a full transcription click here.

Acompáñanos en este corto seminario en línea o webinar de 45 minutos (en inglés y español), donde aprenderemos de los expertos del sector de belleza de México, no solamente acerca de cómo ingresar a este mercado sino también si éste es un buen momento para iniciar un negocio en este mercado.

 

Para ver la transcripción completa de este seminario en línea presione aquí.

Join us for a short 45-minute webinar where we learn from those on the cutting edge of the Mexican beauty sector on not only how to enter the market through ecommerce but whether now is a good time to be setting up shop or running for the hills.

 

To watch the webinar with a full transcription, click here.

The ecommerce market in the Middle East and North Africa (MENA) region is estimated to reach $28.5 billion by 2022 and has been growing slightly ahead of the global average, with an average annual growth rate of 25%. The region’s digitally-savvy consumers are hungry for a broader online product selection and new shopping experiences, and ecommerce is reinventing the region’s supply chain and consumers’ path to purchase, disrupting business models, and forging growth opportunities for manufacturers and retailers.

 

To watch the webinar with a full transcription click here.

Brazil is the largest economy in Latin America and the 5th biggest country in area and population in the world. It is the 4th largest internet market globally, with 140 million internet users out of a total population of more than 210 million. The country represents about 42% of all B2C e-commerce in Latin America and its 130 million active Facebook users rank Brazil number three on a worldwide scale. Despite continued growth, recent developments due to the COVID-19 pandemic are impacting consumer behavior and forcing market adjustments - including an increase in online shopping.

 

Hear first-hand from industry leaders and experts how demand for imported goods and the supply chain are being impacted by these recent shifts, and how you can be part of this dynamic and growing market.

 

To watch the webinar with a full transcription click here.

Women in Business

Growing the conversation, skills and resources for women-owned business succeeding in cross-border ecommerce.

The California International Trade Center (CITC) is pleased to announce a partnership with GlobalSF to host a webinar — the first in a new series of webinars and discussions on this topic to give access and insights to women-led businesses and help grow sales online and overseas.

Recorded Webinars

In this webinar, you'll hear insights from Shopify, eBay, and other business leaders about their strategies to manage a business in these times, as well as tips on growing sales online and overseas. Find out about state, federal, and private resources available to help businesses fuel growth - including in international markets - through ecommerce.

Featuring US Commercial Services, California's GO-Biz (the Governor’s Office of Business and Economic Development), California International Trade Center, California Community Colleges, and small business owners.

This webinar will focus on three main areas:

  1. Introduction of available government resources (state and federal).
  2. Insights into the tools and resources of ecommerce platform providers eBay and Shopify.
  3. Discussion and Q&A with women-led businesses leading in the online space.

CLICK HERE to download the webinar handout which contains free government and private resources.

 

To watch the webinar with a full transcription, click here.

Stay Home, Sell Global

Bolster your ecommerce capacity and global reach.

This action-oriented training series provides small and medium-sized ecommerce sellers with tools, services and guidance on optimizing their ecommerce business for cross-border sales. We bring together government officials, ecommerce industry experts and fellow online sellers to help you unlock the digital flood gates to cross-border sales.

Recorded Webinars

Making the sale is only one part of ecommerce sales. Shipping the product in an efficient and effective way is just as important. On April 29th, join the CITC's cross-border ecommerce marketing expert Perry Goldstein and APC's, Derik Sanders to learn about the various fulfillment methods to ship your product worldwide.

 

To watch the webinar with a full transcription click here.

Join the CITC's ecommerce marketing expert Perry Goldstein to learn the basics of ecommerce, including sales options, evaluating your company and product for global distribution through ecommerce.

 

To watch the webinar with a full transcription click here.

In this webinar, CITC ecommerce marketing expert Perry Goldstein will provide an overview of the Amazon ecosystem and touch upon three basic topics related to selling on Amazon including ales models and options, content, and fulfillment.

 

To watch the webinar with a full transcription click here.

In this free webinar, CITC ecommerce marketing expert Perry Goldstein will focus on the sales content your business needs to drive traffic to your product, and how to turn that traffic into a sale - from product specs to video tutorials.

 

To watch the webinar with a full transcription, click here.

Innovation Series

What’s around the corner for digital trade

It’s hard to imagine an arena that is changing faster than global ecommerce. Every day brings new solutions to evolving challenges ranging from logistics capacity, inventory tracking, on-to-offline consumer engagement, fin-tech cross-border payment gateways, compliance monitoring through block-chain and more.

In this series we profile unique service providers and technologies that give us a peak as to what’s in store for us both as sellers and consumers in the years to come.

Recorded Webinars

In this free webinar, we look at sustainability in ecommerce, focusing on all aspects of the supply chain and fulfillment. Carl Miller, Managing Director of Global Retail Insights Network, Inc. , Vivian Sayward, CEO of Vivacity Sportswear, and Cara Barde, CEO of Crow Canyon Home will discuss the business case for sustainability and how to incorporate it into product design, materials, packaging, end of use and communications and marketing.

 

To watch the webinar with a full transcription click here.

In this webinar, we talk to solutions specialists at Hubspot who will provide insights on the latest marketing approaches and technologies that ecommerce businesses can leverage while expanding overseas. You'll learn how companies partner with HubSpot to gain greater market presence globally.


To watch the webinar with a full transcription click here.

In this webinar, we talk to specialists at ZONOS about getting your retail business global ecommerce ready by helping you understand the tax, duties, and compliance needs between regions. There is a specific focus on landed costs, efficient checkouts, and language localization.

 

To watch the webinar with a full transcription, click here.

Join us as we speak with Sem Ponnambalam, president of Xahive, to better understand new cybersecurity solutions for ecommerce companies venturing globally.

Since the announcement of the global pandemic, a majority of ecommerce businesses have been targeted by cyberthreats globally. Coronavirus related spear-phishing attacks have seen a 667% increase since March 2020. The exposure to ecommerce websites is greater than ever. With an increase in social engineering, phishing & e-mail compromise, learn steps and tools you can take to protect yourself, and your value-chain from potential cyber-attacks.

 

To watch the webinar with a full transcription, click here.

Learn how artificial intelligence, automation and blockchain is being applied to processes like certificates of origin and other global trade compliance regulations. We'll discuss what's on the horizon with tech and global trade and how small ecommerce businesses can prepare.

 

To watch the webinar with a full transcription click here.

Join Safeguard Global’s Carol Mello and the CITC’s Kuntal Warwick as they discuss expanding the latest trends in HR and payments management to grow your small to mid-sized ecommerce business globally.

 

To watch the webinar with a full transcription click here.

Cybersecurity Webinar Series

Digital cybersecurity competency

Since the announcement of the global pandemic, ecommerce businesses have been targeted by cyber threats globally. Coronavirus-related spear phishing attacks have seen a 667% increase since March 2020 – the exposure and risk to ecommerce websites is greater than ever. With an increase in social engineering, phishing, and email attacks, it’s critical to learn about the steps and tools you can take to protect yourself, and your value-chain from potential cyber attacks.

Recorded Webinars

In this one-hour webinar, attendees will hear from cybersecurity expert, Sem Ponnambalam of xahive, and Brendan McHugh from the San Diego District Attorney’s office for an overview of common cyber threats in the region, regulatory requirements, and how-to’s of securing their digital infrastructure for domestic and cross-border activity.

This is a follow up session and first of a three-part interactive workshop in CITC’s web series on cybersecurity presented by Sem Ponnambalam, President of xahive.  The two-hour workshop reviews programmatic, policy and technical steps any ecommerce business should consider to protect their online presence and transactions before a breach occurs. Viewers will receive guidance on policies/procedures and an audit checklist.

This is the second two-hour workshop in CITC’s web series on cybersecurity for eCommerce companies. Once again, xahive president and CITC partner Sem Ponnambalam will guide SMEs on what to do if they are experiencing a cyber breach, how to report it to appropriate authorities and additional steps they should take.
Officials from DHS’s Homeland Security Investigations (HSI) will also provide their recommendations of what to do if a business is experiencing a breach.

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