Small Business Ecommerce Resources & Training | California International Trade Center

We help California small and medium-sized businesses grow sales overseas.

Access free support, resources, and training needed to increase cross-border online sales.

Who We Are

The California International Trade Center provides the resources your small to mid-sized business needs to go global.

Our team of international trade, ecommerce, and digital marketing experts are ready to assist your business with expansion into new markets.

How We Can Help

From marketplace optimization to fulfillment and logistics, we understand the needs and issues facing business owners navigating international ecommerce.

Whether you new to selling via ecommerce or ready to optimize your channels for global growth, our consultants will walk you through the steps needed to get your California business online and overseas.

Areas of Expertise

Grants & Financing

Today’s global economic ebbs and flows can it make it difficult to build a long-term strategy. We'll help you determine the basic steps and building blocks for identifying the capital your business need, and where you can go to get it.

Digital Marketing

Learn how to create and localize content, engage overseas influencers, select the right marketing channels/platforms, create your first campaign, and access resources to support your strategy.

Fulfillment & Logistics

We'll help you optimize your checkout process, scale efficiencies in labeling, manage your inventory, choose the right carriers, address customer service and returns, and turn your international visitors into loyal customers.

Marketplace Optimization

We'll help you determine whether you should be on marketplaces, which marketplaces are optimal in a given region, and provide guidance on directing consumers directly to your website for higher profitability.

Legal Protection

Inventory, shipping, distributors, marketplaces, and engaging with international partners all require knowledge of specific rules. Having the right legal structure and agreements in place allows you to focus on market dynamics and consumer demand.

Website Localization

Leverage the latest plugins, services and tools to optimize your website to welcome, guide, and convert overseas visitors. We will walk you through the incremental steps for creating a great local experience for your global customers

How We Work

Getting started is easy. Schedule a free guided assessment with one of our consultants to identify your needs, and we’ll provide a customized action plan to help your business grow sales overseas.

1. Book a Consultation

Complete the contact form below, and a CITC international trade expert will be in touch to learn more about your business and goals.

2. Receive an Action Plan

Once we know more about your business, we’ll put together a customized action plan to help your business expand into new markets.

3. Get Support

You’ll receive access to free support, training, digital tools, and resources to help you on your path to going global.

Access Free Tools & Resources

From detailed market entry guides, to ecommerce training modules, we have the experience, tools, and resources your California business needs for global expansion.

Discover State and Federal Grants

Find grant programs that will help you pay for multiple aspects of your global strategy.

Find Export Grants

Did you know that US exporters can take advantage of many different state, federal, and regional grants to support their export activities?

Get Started

Free Website Audit

Find out how optimized your site is using our free tool.

Measure Your Website's Performance

Our Website Audit tool will help you identify where your website could be doing more to support your online marketing strategy.

Get Started

Free Export Tax Calculator

Determine the values of the Duties & Taxes that you or your customers will have to pay on typical orders.

Duties & Taxes Calculator

Duties and taxes can have a big impact on your online sales.

Get Started

Apply for an Intern

The Global Trade Virtual Internship Program (VIP) is a virtual digital media and global marketing internship program.

The Global Trade Virtual Internship Program

Students will present ongoing project updates to their host company and create a final data-driven presentation.

Get Started

Find a Distributor Overseas

Finding the right international distributor can equate to success and sales.

Grow Sales Overseas

Our International Trade Business Advisor is ready to help you find the right overseas distributor.

Book Consultation

eCommerce Focused Educational segments

Place your finger on the pulse of online markets around the world.

Recorded Webinars

Our webinars provide ecommerce sellers with timely in-country insights related to online consumer sentiment to help plan ahead and build the next phase of their online growth strategy.

Get Started

Global eCommerce Accelerator

Use our free tool to create your complete cross-border ecommerce action plan.

Create a Personalized Action Plan

Discover simple, incremental ways you can adopt ecommerce or optimize your online store for international shoppers.

Get Started

Research New Markets

Learn about new global markets with these free CITC guides.

Grow Sales Overseas

Successful market entry requires research. Use our free guides to get the information you need to expand into new international markets

Access Guides

Global Trade Glossary

Review global trade and ecommerce focused terms and definitions.

Glossary

Brush up on global trade focused terms using our interactive glossary.

View Glossary

What Clients are saying

Read what these California business owners are saying about their experience with our team.

Adam Xavier

CEO at Hilton Lifestyle

Our engagement with CITC provided resources including STEP grant funds which enabled us to grow distribution in Italy. Our company was able to implement a globalized website utilizing resources and guidance
from the CITC which allowed us to increase our customer base. Our sales to overseas customers increased 12.39% due to the strategic guidance and outreach that was facilitated by CITC.

Dr. David M Lewis

Senior Vice President of Business Development at Orange Daily

Your programs have already provided us with services, experts and ideas that will enable us to reach much higher levels. Our executive team has become energized with the great information you’ve provided, and I want to thank you and the rest of your staff for maintaining such a wonderful program. I truthfully have never experienced a government-sponsored program as excellent as this one.

Roy Kuppenbender

CEO of Ampac-USA

In two years’ time, our company has grown to be registered in 19 countries, with submitted registrations in an additional 43 countries. Our team and strategic alliances are now truly global in reach, and we believe for the first time, our company will be profitable by the end of this year. I can sincerely attribute a great deal of this success to the support we receive from organizations like yours.

Our Consultants

Our expert team is dedicated to assisting small and mid-size CA companies in enhancing their ecommerce capabilities and growing sales online and overseas.

Simona Racek

INTERNATIONAL EXPANSION

Brandon Church

INTERNATIONAL DIGITAL MARKETING

Patricia Melendez

INTERNATIONAL TRADE

Perry Goldstein

INTERNATIONAL ECOMMERCE

Patrick L. Perreault

INTERNATIONAL ECOMMERCE

Kuntal Warwick

INTERNATIONAL MARKET ENTRY

Schedule Your Free Guided Assessment with a CITC Consultant

We help California small and medium-sized businesses grow sales overseas.

Access free support, resources, and training needed to increase cross-border online sales.

Who We Are

How We Can Help

Areas of Expertise

Grants & Financing

Digital Marketing

Fulfillment & Logistics

Marketplace Optimization

Legal Protection

Website Localization

How We Work

1. Book a Consultation

2. Receive an Action Plan

3. Get Support

Access Free Tools & Resources

Discover State and Federal Grants

Find Export Grants

Free Website Audit

Measure Your Website's Performance

Free Export Tax Calculator

Duties & Taxes Calculator

Apply for an Intern

The Global Trade Virtual Internship Program

Find a Distributor Overseas

Grow Sales Overseas

eCommerce Focused Educational segments

Recorded Webinars

Global eCommerce Accelerator

Create a Personalized Action Plan

Research New Markets

Grow Sales Overseas

Global Trade Glossary

Glossary

What Clients are saying

Adam Xavier

CEO at Hilton Lifestyle

Dr. David M Lewis

Senior Vice President of Business Development at Orange Daily

Roy Kuppenbender

CEO of Ampac-USA

Our Consultants

Simona Racek

Brandon Church

Patricia Melendez

Perry Goldstein

Patrick L. Perreault

Kuntal Warwick

Our Partners