Welcome to the

International Trade Center

Helping California small and medium business grow sales overseas.

NASBITE 2020 Advancing International Trade Award Winner

82% of online shoppers have made at least one purchase from a merchant abroad.

- PFSweb, Inc.

Our mission is to leverage digital services and tools to empower SMBs to grow sales in overseas markets.

Global cross-border ecommerce sales are expected to grow by 27% each year, reaching $1 trillion in sales by 2020. The continued and growing success of small businesses hinges on increasing international sales.

Currently, skills in enhancing online sales to reach a global customers are lacking. Approximately 74% of small to mid-size business owners admit they are not prepared to optimize their ecommerce platforms yet admit the need and desire to do so. 

What We Do

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Promote ecommerce and digital trade

The CITC promotes ecommerce and digital trade as the primary mechanism by which small and mid-size businesses enter foreign markets.

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Provide information and technical support

The CITC provides the information and technical support businesses need for increased online sales domestically and overseas.

Provide knowledge, training, and expertise

The CITC provides the knowledge, training, consulting and expertise necessary for California companies to succeed in selling more online, overseas.

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Support a globally fluent workforce

The CITC supports a globally fluent workforce by connecting the California Community Colleges to work-based learning and internships that allow direct impact on domestic businesses using digital trade for the sale of goods and services to customers globally.

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Offer companies greater visibility

The CITC offers companies greater visibility as to their global opportunity and understanding of digital trade services and tools.

Discover digital tools to help you address your global opportunity

The CITC has created a digital toolkit to help California exporters solve the multiples puzzles that are part of any internationalization strategy. From improving your website to conducting due diligence on a potential buyer abroad, our tools are free and simple to use.

Explore financing and grant options to fuel your global expansion

Our team of consultants can help you identify the various financing options that are available to your company. They can help you qualify and apply to grants, small business loans, and keep you informed of the new financing avenues that become available to you over time.

Our Initiatives

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ECONOMIC DEVELOPMENT

Growing Exports for California Small and Mid-size Businesses

The CITC supports a globally fluent workforce by connecting the California Community Colleges to work-based learning and internships that allow direct impact on domestic businesses using digital trade for the sale of goods and services to customers globally.

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WORKFORCE DEVELOPMENT

Developing Digital Fluency and Global Competency

The CITC supports a globally fluent workforce by connecting the California Community Colleges to work-based learning and internships that allow direct impact on domestic businesses using digital trade for the sale of goods and services to customers globally.

Our Partners