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CITC Session at the 2020 WORLD AG EXPO

February 11 - February 13

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Incremental China in the Age of a Trade War – How Selling Through Marketplaces Can Mitigate Your China Challenges.  

The California International Trade Center (CITC) brings industry advisors to share deep insights into China’s exploding cross-border ag consumer market. Alibaba’s agriculture product lead for the USA will break down the on and offline trends and share ways you can sell direct to consumers even as the trade war looms on.

Fiona Weng at Alibaba will be with us to share how they leverage Alibaba’s TMALL, the largest B2C cross-border online marketplace in China, to tap into the world’s fastest-growing market for food & beverage, and build meaningful connections with Chinese consumers.

Chris Rosander at Sun Maid will discuss their start in China, their reaction to the recent trade tariffs, consumer insights, offline strategies and more. 

To register for this event, please click here.

Who: Joshua Halpern, California International Trade Center (CITC), Fiona Weng, TMall Global, Alibaba U.S. & Chris Rosander, Director International Market Development at Sun-Maid.

When: February 12, 2020 / 2:00 PM to 2:50 PM

Where: 4500 S. Laspina Street, Tulare, CA 93274.  Enter through Gates: 12, 16 & 18


World Ag Expo is the largest annual outdoor agricultural exposition with over 1,450 exhibitors and an attendance of more than 100,000 each year. It is held at the International Agri-Center in Tulare, California.


Click to view the 2020 World Ag Expo Map


February 11
February 13