Conversations from the Field - LatAm

In Latin America, 155.5 million people bought goods and services online compared to 126.8 million in 2016. It is one of the fastest growing markets in the world yet currently the world’s lowest per capita in terms of online purchasing.

That means it is the perfect time to get in and ride the Latin wave. Of course, COVID has increased the importance of online shopping yet decreased consumer spending on a whole. What does the data show as presented by one of the leading marketplaces in LATAM?

For those of you who already speak Spanish, you have a great advantage, which is why we have created this opportunity in both Spanish and English. Join our Spanish-language webinar for 45 minutes or our English version immediately following.

April 23, 2020

Spanish Language 

9:00 A.M. – 9:45 A.M. PST

11:00 A.M. – 12:00 P.M. CDMX


English Language 

10:00 A.M. – 10:45 A.M. PST

12:00 P.M. – 1:00 P.M. CDMX 



los angeles county logo
mayor of la logo
world trade center northern california logo

Webinar Date: Thursday, April 23rd, 2020

Key topics covered include:

  • What is the Latam consumer landscape? How has COVID impacted this opportunity? Key trends?
  • How does the market differ from the U.S.?
  • What are the easiest countries to enter from a cost, regulatory and strategic standpoint?
  • What are the cost structures you need to be aware of?
  • What is a direct-to-consumer model look like and is it right for my brand?
Latin America is one of the fastest-growing markets in the world yet currently the world’s lowest per capita in terms of online purchasing. That means it is the perfect time to get in and ride the Latin wave

Date: April 23rd. Time: 10:00 a.m. PDT

América Latina es uno de los mercados con más rápido crecimiento en el mundo, el cual tiene incluso uno de los ratios más bajos de compra per cápita en línea. Esto significa que éste es el momento perfecto para ingresar y beneficiarse de esta oportunidad.

Fecha:: 23 de abril. Hora:: 9:00 a.m. PDT


Josh Halpern

Chief Strategy Officer California International Trade Center (CITC)
He leads CITC’s strategy to provide private-sector tools and support that empower small businesses to sell online overseas. Josh is a former U.S. Foreign Commercial Service Officer (Diplomat) who led the ecommerce, logistics and retail market-entry portfolios at the U.S. Embassy in Beijing, China prior to being asked to found the U.S. Department of Commerce’s national eCommerce Innovation Lab in Silicon Valley.

Alex McKelligan head shot

Alejandro McKelligan Ascencio

Head of Brand & Sellar Acquisitions at Linio International
Alejandro Ascencio has more than 10 years of experience in sales at companies like Procter & Gamble and Garmin and three years in the ecommerce industry, first as a sellar and now at Linio. Alejandro holds a master’s degree in marketing with a specialization in digital.

María Elia Mogna

María Elia Mogna

International Marketplace Commercial Director at
Maria Mogna is the International Marketplace Commercial Director at, one of the largest B2C Marketplaces in Latinamerica. She leads the area´s strategy to provide a solution for companies abroad, based primarily in the US, Europe and Latam, in order to expand and grow their businesses in the region through crossborder e-commerce. Maria has a master’s degree in Business Administration and more than 8 years’ experience in sales and clients acquisition, for e-commerce and retail companies.