CITC Virtual Trade Mission Preparation and eTrade Readiness

Enhance Your ecommerce Operations overseas

This two-hour virtual event hosted and presented by the California International Trade Center (CITC) will help prepare SMEs in identifying and leveraging virtual trade missions to benefit their eCommerce operations overseas. Partners and presenters include the US Commercial Service, SBA Export, EXIM Bank, and the Long Beach City Chamber of Commerce. 

Topics covered include:

1. Getting the Most from a Virtual Mission

  • Partner Presenters:
    • Felipe Cusnir, Swell Capital
    • Christine Peterson, City of Los Angeles
  • Session Description: Understanding logistical elements of VTMs, developing your sales and marketing presence, and how to follow up on prospective leads.

2. Identifying the Right Virtual Trade Mission

  • Partner Presenter: Julie Anne Hennessy, US Commercial Service
  • Session Description: Selecting the most appropriate overseas markets for your business and knowing how best to prepare and navigate the VTM requirements.

3. Financing Your Virtual Trade Mission and Overseas Operations

  • Partner Presenters:
    • Simona Racek, CITC
    • Greg Moore, Exim Bank
    • Jeff Deiss, SBA Export
  • Session Description: Understanding the costs associated with VTMs, direct and indirect, and knowing your financing options.

4. Managing the Buyer/Distributor Relationship

  • Partner Presenters:
    • Perry Goldstein, CITC
    • Julie Anne Hennessy, US Commercial Services
  • Session Description: Once you’ve participated in a VTM, learn how to extend your operations as efficiently as possible in the field.

Recorded Webinar

Virtual Trade Mission Checklist

Virtual Trade Mission - Event Checklist

Hosts & Presenters

Kuntal Warwick

CITC Consultant - International Market Entry
Global marketing and business professional with senior-level experience across industries, including higher education, arts/culture, healthcare/biotech, clean tech, and with a focus on innovation. Supported national and international branding, marketing and communications projects, often times launching landmark campaigns. Particular expertise in corporate and organizational engagement, linking private and public partnerships, and in impactfully articulating an organization’s mission to a global or multicultural audience.
Felipe Cusnir

Felipe Cusnir

Chief Executive Officer Swell Capital Inc.

Felipe Cusnir is Chief Executive Officer at Swell Capital Inc., providing capital introduction and placement services for institutional investors, funds and individual investors. Felipe raises capital and provides counsel for strategic allocation, with focus on projects in Infrastructure & Transportation, Sustainability, Health & Wellness, Distressed Assets, and Sports & Entertainment. Prior to founding Swell, Felipe served as Director of International Trade & Investment at Los Angeles Mayor’s Office, facilitating international trade development, attracting and retaining foreign direct investment, and strengthening government relationships. Prior to joining Mayor Garcetti’s Administration, Cusnir worked for the International Development Department for the Port of Los Angeles, where he promoted the Port and the Region internationally to foster trade and business opportunities.

Diana Dominguez

Diana Dominguez

Special Advisor for International Affairs and Trade at California Governor's Office of Business and Economic Development
greg moore exim bank

Greg Moore

Export Finance Director- Western Region at ‎Export-Import Bank of the U.S.

Greg has worked in the export/import field as an entrepreneur, banker, and economic development consultant. As an entrepreneur, Greg has imported display advertising equipment from Europe and natural stone from Brazil and Italy. At the National Bank of Abu Dhabi, he spent six years structuring long-term buyer financings on behalf of U.S. exporters. As an economic development consultant he spent six years at Enterprise Florida counseling companies on the process of exporting and in managing the state’s industrial revenue bond program. He also organized Florida’s participation in numerous overseas trade events.

At the World Trade Center L.A. – Long Beach Greg’s focus was on bringing overseas employers to L.A. County as part of the County’s job creation effort. He joined the Export Import Bank in 2012. The Exim Bank provides payment risk mitigation services to businesses that sell overseas. It also provides term financing for overseas buyers purchasing US products, and facilitates working capital financing for US exporters.

Julie-Anne Hennessy

Julie Anne Hennessy

Office Director, Los Angeles at U.S. Commercial Service
Industries: Franchising; Health Care Technologies including Food Supplements; Textiles & Apparel; Toys & Games including Video Games; Travel & Tourism
Jeff Deiss

Jeff Deiss

Regional Export Finance Manager at US Small Business Administration

Jeff Deiss (pronounced “Deese”) is an export finance loan officer with the US Small Business Administration (SBA), a role he has held since 2011. He is one of 21 such SBA Export Finance Managers in the nation who provide export financing assistance as part of the suite of services available from multi-agency US Export Assistance Centers (USEAC’s). After 2 years in Portland, Oregon, Jeff opened SBA’s San Francisco, California export office in late 2013. Jeff works with exporters and commercial lenders in northern and central California to find export financing solutions for small businesses. In addition, he serves as the Export Finance Director for SBA’s team of Export Finance Managers in the Western US, a role he assumed in 2014.

Prior to joining SBA, Jeff was involved in commercial lending at USDA Rural Development where he was responsible for delivering a variety of financing programs to address the needs of rural communities. He began his career with USDA in 1983 doing agricultural lending.

Jeff holds an MS and BS from the University of California Davis, and a BA from Claremont McKenna College.

Patrick L. Perreault

Patrick L. Perreault

CEO of Getting to Global
Patrick Perreault is the CEO of Getting to Global, an organization dedicated to simplifying global trade and promoting the adoption of ecommerce. His role with the California International Trade Center is to advise companies on incremental strategies to go global through ecommerce. Throughout his career, Patrick had the chance to work on large-scale ecommerce projects for clients including Adidas, the NFL, Dell, and FOX. He also had the opportunity to deliver ecommerce projects with over one hundred start-ups and small businesses.
perry goldstein

Perry Goldstein

CITC Consultant - Ecommerce
Perry Goldstein is an electronics industry veteran, with over 40 years of experience in manufacturer sales and marketing in both the consumer electronics and Pro A/V spaces. He has managed sales in both B2B and B2C markets. He spent the majority of his career with Panasonic, where he pioneered many programs in the consumer electronics industry. Among them was the industry’s first local based multi-ethnic marketing campaign, advertising in five different languages simultaneously in the Los Angeles market. He was also a member of the team that executed Panasonic’s entry into the ecommerce vertical in the late 1990s, including Amazon in its early days.
Simona Racek

Simona Racek

CITC Consultant - International Expansion
Simona’s expertise focuses on exporting solutions including assessing export regulations and facilitating applications for export-related financing and government grants. She assists with developing global export market plans/budgets, general cross border ecommerce strategy, export documentation, international distribution and logistics plans, compliance reviews, structuring international trade transactions and financing, STEP export grants and EXIM/SBA export loan products. Speaks Romanian.
Brandon Church

Brandon Church

CITC Consultant - Digital Marketing
Leads innovative training modules in eCommerce and delivers trainings to businesses. Provides SMB with SEO consulting and leads the Hub & Spoke internship program which connects interns with SMBs for global ecommerce sales and marketing.

Event Partners