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Ecommerce: Choose Your Sales Channel

Ecommerce: Choose Your Sales Channel

Once you choose to take your ecommerce business global, you will have to decide how to present your products.  There are four basic vehicles to use: MarketplaceCompany-owned websiteDirect to each third-party websiteWebsites through master distributors  Each choice will dictate your…

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Protecting Your Brand: What Is a Map?

Protecting Your Brand: What Is a Map?

When establishing your brand identity, it is important to decide how you want your brand to be perceived.  One of the most effective ways to establish brand identity is by the price of your product – think Rolls Royce versus…

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