- Ecommerce The Selling Vehicle Dictates the Need for Translation Assuming that you do decide to sell into a foreign language market. The extent to which you translate varies by the vehicle you choose. Third Party eCommerce Websites There are multiple ways to sell onto an ecommerce reseller (like… Read More
- Ecommerce Should You Translate Your Website for Ecommerce? The beauty of eCommerce, is that you can expand your business by selling outside of the U.S. Once you have decided to enter markets outside of the U.S., there are so many decisions to make. What country you decide… Read More
- Ecommerce Expanding Internationally with Ecommerce: Canada Is a Good First Step Before you dive head-first into global ecommerce sales, evaluate your short-term goals. It may be that you should stay close to home for your first step when expanding into international sales. There are a lot of lessons to learn… Read More
- Ecommerce Ecommerce: Choose Your Sales Channel Once you choose to take your ecommerce business global, you will have to decide how to present your products. There are four basic vehicles to use: MarketplaceCompany-owned websiteDirect to each third-party websiteWebsites through master distributors Each choice will dictate your… Read More
- Ecommerce Protecting Your Brand: What Is a Map? When establishing your brand identity, it is important to decide how you want your brand to be perceived. One of the most effective ways to establish brand identity is by the price of your product – think Rolls Royce versus… Read More
- Ecommerce Protecting Your Brand: Scraping & Click Bait Once you start selling your products through ecommerce channels, you may wake up one morning and find your product for sale on a website you never heard of. You wonder how it got there, and what can you do… Read More