Augmented Reality for Product Visualization: What You Need to Know by Daniella DeLea

One of the latest trends in eCommerce, particularly in the clothing, make-up, furniture and home goods industries is the increased use of augmented reality. Augmented reality allows for the customer to visualize the product on them or in their home.  Some of the statistics for the effectiveness of this trend are staggering, including a 2000% sales increase, and 400% more view to cart conversions (Forbes).  

The global market for augmented reality is projected to grow to $97 billion by 2028  Sites such as IKEA and Wayfair are already heavily investing in this technology so people can visualize products in their space.  Modiface from L’Oreal and Sephora’s Virtual Artist tool are other prime examples of how AR is shaping the consumer shopping experience. 

AR can be used in eCommerce to drive sales and engage with customers and preview products before purchasing.  If you sell clothing, allowing the customers a “virtual try-on” helps in giving them the chance to see what it would look like on them.  For furniture, buyers are often leery or don’t know the true size of the object.  By having AR as part of your business model, customers can then preview the location that would work best and product that you sell.  

Choosing AR could be a great investment for a small or medium sized business depending upon the audience and product(s) you sell.  AR channels can also be hosted on apps, social media, or the web itself.    AR is a tool, and there are many ways to acquire it for your business.  This includes building your own app (which can be costly), or purchasing a license for ready-made AR apps that can be used on your site.