Our mission is to leverage digital services and tools to empower SMBs to grow sales in overseas markets.
The International Trade Center (ITC), powered by California Community Colleges, is a first-of-its-kind organization specifically designed to enhance the competitiveness of small and mid-size businesses through digital trade. Building on the 30-year history of service and partnership led by the chancellor’s office on behalf of trade activities, the ITC program is uniquely focused on digital trade.
The ITC proactively embraces the rise of scalable data-rich online services and cross-border ecommerce consumption to shepherd in a new era of online, outcomes-based global trade and FDI promotion support. Serving as a “digital trade office,” ITC offers self-service tools and targeted training which brings together the best data, SaaS solutions and government resources to empower small businesses to grow their sales overseas.