In order for ecommerce to grow, it needed consumers who were willing to buy from online companies.  In order for consumers to adapt to online purchasing, they needed ecommerce companies to build user-friendly websites, and offer services to meet their needs.  Both elements are needed to make ecommerce viable.  But which comes first?  That question is as old as the “Chicken-and-egg” argument.

Ecommerce has seen a slow, steady rise since its advent in the mid-1990s.  The rise can be attributed mostly to the combination of a number of factors;

  1. Technology is advancing, meeting the demands of the industry.
  2. Consumers are becoming more tech-savvy, and comfortable using a computer.
  3. Ecosystems that serve the ecommerce industry are popping up and evolving to meet the demands of increased online purchasing.  As more people use ecommerce for their purchases, these businesses have become profitable.

Necessity Is the Mother of Invention

The growth of ecommerce has seen a very steady rise, year after year.  But the year 2020 has seen that growth explode.  As stores and services closed overnight, the general public needed a way stock their pantries.  Out of necessity, people have learned to order their necessities online. 

And as businesses have been forced to close their doors and adapt to the new reality, many have quickly adapted to on-line sales and services.  Those that have adapted, will never go back to the old way of doing business.  Increased on-line sales is here to stay.

Covid-19 Has Caused the Perfect Storm

On the purchasing side, consumers have been forced into getting comfortable with buying online.  With the world on a lockdown, confined to their homes, people needed to find a way to supply their homes with the necessities of life.  Going to the store, as we usually did, was now not a safe way to buy things.  So more and more people turned on their computers and learned how to buy things online. 

The influx of online shoppers gave ecommerce sellers incentive to invest in and improve their systems.  The businesses that resisted the move to online sales had to either adapt or close their doors. 

This situation caused the paradigm to shift, away from in-person purchases, to online purchases virtually overnight.  It was the perfect storm that brought the chicken & egg together. 

The California International Trade Center Team

Going Global With California International Trade Center (CITC)

During the Pandemic shutdown, California businesses grew their online sales through ecommerce.  And as they did, they started to look at markets outside of their physical geographic boundaries.  “Today Modesto, Tomorrow The World.”  Once a business builds an ecommerce business, there are no longer any borders.  They can sell to the world.

That is where CITC steps in.  Through their educational programs, Global eCommerce Accelerator, and expert consultants, CITC is there to assist California businesses expand their reach to the worldwide market.    

Perry Goldstein
Perry Goldstein

Perry Goldstein has spent over 40 years in the electronics industry, in both the Consumer and Pro A/V sides of the industry. He is a pioneer of the ecommerce industry, working with ecommerce platforms since the advent of the channel in the mid-1990s. He has extensive experience working with Amazon since their entry into the electronics industry, as well as many of the biggest online retailers.