The Coronavirus is impacting businesses at home and abroad. This crisis presents businesses with an opportunity to either establish or continue to grow your online presence.

In partnership with the L.A. Mayor’s Office, the Los Angeles Trade Coalition Presents a series of three online events created to help you “stay home and sell global.”

COVID Conversations from the Field: Mexico eCommerce Entry for Beauty Products

COVID CONVERSATIONS FROM THE FIELD

In this straight-talking conversation series, hear from in-country experts and industry leaders on how COVID is impacting consumer sentiment and behavior, supply chain, manufacturing, marketing investment, and more. Ask direct questions to capture the pulse on the ground in 45-minute conversations from the field.

April, 2nd 2020

Spanish Language
9:00 AM – 9:45 PST
11:00 AM 12:00 PM CDMX

English Language
10:00 AM – 10:45 AM PST
12:00 PM – 1:00 PM CDMX

Until COVID, the Mexican eCommerce opportunity was expected to reach $12.8BN USD in the coming two years. The eCommerce Foundation said in 2018 that Mexico was the largest ecommerce market in LatAm, including Brazil.

Fueled by new internet user penetration expected to rise by 10% to hit 52.7% by 2023, this could be the next opportunity for your company. However, has COVID altered this trajectory? Are there really fewer COVID cases? Are consumers still purchasing in stores? Has “shelter in place” gone into effect and will that drive up online purchasing and accelerate the growth or will unemployment skyrocket, leaving consumers to choose between garbage bags or luxury vegan cosmetics products?

Join us for a short 45-minute webinar where we learn from those on the cutting edge of the Mexican beauty sector on not only how to enter the market through ecommerce but whether now is a good time to be setting up shop or running for the hills.

Key topics covered include:

  • What is the Mexican beauty sector consumer landscape in the wake of COVID?
  • Key trends?
  • Will COVID accelerate online purchasing or crush all consumer spending?
  • How does the market differ from the U.S.?
  • What are the cost structures you need to be aware of in Mexico?

Webinar Registration Links

COVID Conversations from the Field: Latam eCommerce Direct-to-Consumer Entry Strategies

April 23, 2020

Spanish Language 

9:00 AM – 9:45 AM PDT

11:00 AM – 12:00 PM CDMX

English Language 

10:00 AM – 10:45 AM – PDT California time

12:00 PM – 1:00 PM CDMX 

The Latin American 155.5 million people bought goods and services online compared to 126.8 million in 2016. It is one of the fastest-growing markets in the world yet currently the world’s lowest per capita in terms of online purchasing. That means it is the perfect time to get in and ride the Latin wave.

Of course, COVID has increased the importance of online shopping yet decreased consumer spending on a whole. What does the data show as presented by one of the leading marketplaces in LatAm?

For those of you who already speak Spanish, you have a great advantage, which is why we have created this opportunity in both Spanish and English. Join our Spanish-language webinar for 45 minutes or our English version immediately following.

Key topics covered include:

  • What is the Latam consumer landscape?
  • How has COVID impacted this opportunity?
  • Key trends?
  • How does the market differ from the U.S.?
  • What are the easiest countries to enter from a cost, regulatory and strategic standpoint?
  • What are the cost structures you need to be aware of?
  • What is a direct-to-consumer model look like and is it right for my brand?

Virtual Global Springboard 

Selected application to be announced forthcoming.

May 8th, 2020