We help California SMBs leverage digital tools to go global.
The ITC offers different types of custom reports to assist companies in directing specific efforts to grow and track incremental changes to their digital trade strategy. The ITC benchmarks participating companies as they enter the ITC ecosystem using analytics over time to identify specific areas of need and track success.
This report assists the SMBs in understanding and interpreting website analytic data to effectively use the information to drive targeted efforts in to designated markets with measurable potential.
This report provides country-specific intelligence that gives market demographic information and cultural insights that inform the particulars for SMBs selling goods or services in foreign markets.
This report assists companies by looking at specific products and services from a competitive vantage point in order to understand product positioning domestically and internationally.
This report gives SMBs information and insights to build social media channels, expand onto foreign social platforms, connect with market influencers and leverage redirects to platforms and shopping carts.
Specialized workshops and webinars that feature country-specific insights for cross-border trade.
With the rise of marketplaces like Amazon, Tmall, Mercado Libre, etc., SMBs must learn how to leverage these platforms and weigh the pros and cons on their brand, pricing and strategy.
Get the latest insights on digital marketing tools and resources to gain traction with global customers in specific markets.
Cross-border trade has brought a complexity that requires holistic decisionmaking. Knowing the ramifications your choices on inventory management, fulfilment, corporate registration and banking can have on product certifications, registration, penalties and fees can make or break your success.
Go beyond the numbers to generate an action-list with practical, incremental and low-cost ways to start your global ecommerce journey immediately.
Which distribution platforms are the highest performing and in which regions? Look at the top exporting industries in California and those that are utilizing ecommerce most effectively.
Explore the world of global marketing and how to cut through the noise to get to the ideal consumer. Get insights to help you discover overseas influencer trends and strategies you can implement today.
Find out which ecommerce platform is best for you and how the Small Business Development Center (SBDC ) Network can help support your business’ launch into the world of global ecommerce.
Understand how to efficiently move goods from your business to your customer in countries around the globe.
Discover how to leverage the ITC online expert platform to tap the expertise of digital trade and international business experts by region.
Security and data protection are some of the biggest concerns for customers and business. Understand how to protect your company, your overseas customers and yourself.
With digital trade experts and industry partners, ITC brings current information to SMBs through a series of curated workshops and programs. The ITC taps into our featured experts along with business owners sharing first-hand knowledge of what it takes to succeed in global sales and ecommerce.
An overview of payment options and how to avoid abandoned
How to develop supply and distribution relationships to support shipping products globally.
How to build a target market priority list for overseas customers.
An overview of customer rights, data protection and legal factors
unique to ecommerce sales.
An overview of customer rights, data protection and legal factors unique to ecommerce sales.