Is your company ready to enter the German and European Union markets?

The California International Trade Center is pleased to announce an exciting opportunity for businesses interested in having their company profiled in the Lebensmittel Zeitung’s 2020 USA Country Report.

About Lebensmittel Zeitung

Lebensmittel Zeitung is the leading trade and business paper of the consumer goods sector in Germany and provides up-to-date news, analyses and background reports on marketing strategies, product line and sales concepts in German and international trading and industrial companies.

The reporting spectrum ranges from food to non-food all the way to IT and logistics. LZ’s core readers are decision makers: CEOs, managing directors, purchasing, distribution, CM and marketing managers, and also persons responsible for IT and logistics, purchasing executives and independent retailers.

The aim of the Country Reports in Lebensmittel Zeitung is giving an overview of a country’s economic strengths in the form of company presentations, products, concepts and strategies. The reports present information and facts, and highlight specialties of a particular region.

The Country Reports are used by the listing decision-makers at German grocery retailers’ as a source of new ideas and information on products that might have a place in their own stores’ ranges. The reader’s attention is drawn to those manufacturers who determine the success of a country or region. They are an ideal platform for manufacturers, either of the regional variety or cooperatives to present their products to a highly competent public.


Requirements to be considered for the 2020 USA Report are as follows:

  • A grocery product that suits the demand of EU consumers (by positioning, innovation grade, pricing, marketing strategy, standards of food safety)
  • A company that meets the demand of EU retailers (by the company structure, personal and financial resources, production capacity, QS certification, logistics, export experience)
  • Be available for an interview by Lebensmittel Zeitung’s representative and a visit of your production site on Friday, January 24th. The interview and the visit will take maximum two hours.

Submit a Presentation

If you would like your company to be considered, please submit a brief presentation of your company’s most relevant facts via email to our International Trade Business Advisor, Simona Racek by January 15, 2020.

Simona Racek