April 23, 2020

Spanish Language 

9:00 A.M. – 9:45 A.M. PST

11:00 A.M. – 12:00 P.M. CDMX

English Language 

10:00 A.M. – 10:45 A.M. PST

12:00 P.M. – 1:00 P.M. CDMX 

The Latin American 155.5 million people bought goods and services online compared to 126.8 million in 2016. It is one of the fastest-growing markets in the world yet currently the world’s lowest per capita in terms of online purchasing.

That means it is the perfect time to get in and ride the Latin wave. Of course, COVID has increased the importance of online shopping yet decreased consumer spending on a whole. What does the data show as presented by one of the leading marketplaces in LATAM? For those of you who already speak Spanish, you have a great advantage, which is why we have created this opportunity in both Spanish and English.

Join our Spanish-language webinar for 45 minutes or our English version immediately following.

Key topics covered include:

  • What is the LatAm consumer landscape and how has COVID impacted this opportunity?
  • Key trends?
  • How does the market differ from the U.S.?
  • What are the easiest countries to enter from a cost, regulatory and strategic standpoint?
  • What are the cost structures you need to be aware of?
  • What is a direct-to-consumer model look like and is it right for my brand?

All webinars are recorded and can be viewed here.


Josh Halpern
Josh Halpern

Mr. Josh Halpern is the Chief Strategy Officer for the California International Trade Center (CITC). He leads CITC’s strategy to provide private-sector tools and support that empower small businesses to sell online overseas. Josh is a former U.S. Foreign Commercial Service Officer (Diplomat) who led the ecommerce, logistics and retail market-entry portfolios at the U.S. Embassy in Beijing, China prior to being asked to found the U.S. Department of Commerce’s national eCommerce Innovation Lab in Silicon Valley.

Alex McKelligan
Alex McKelligan

Head of Brand & Sellers Acquisitions – Linio & Falabella Online Marketplaces | eCommerce