When eCommerce was new, back in the mid-1990s, the value proposition was low price.  Shipping in the early days of eCommerce was not yet developed.  The timeline from order to delivery could take a week or more.  There was no Next Day Shipping yet.  The only way eCommerce could compete with brick-&-mortar was through price. 

As eCommerce matured, the infrastructure of fulfillment became more sophisticated.  The order-to-delivery was whittled down to the current state of “next day”.  Now some eCommerce sites are able to deliver the same day.  This in turn makes the new value proposition “Speed-to-Delivery.”

The Challenge of International eCommerce Sales

So now you have decided that your company is ready to expand their sales to other countries.  But making the sale is just the start.  You need to get your product to the customer as quickly as possible.  Next day shipping from the U.S. is not practical, or even possible.

The fastest way to enter the international market is through Marketplace sales.  With Marketplace placement, you can quickly and easily offer your products on a website with built-in traffic.  And most eCommerce platforms have fulfillment services. 

Using fulfillment services in the country you are selling in has many advantages including:

  • Speed of delivery.
  • Advanced shipping communications to the buyer in their language.
  • Economies-of-scale lowers the cost of shipping. 
  • No international shipping headaches for your in-house staff.

A Good First Impression Will Bring Them Back for More

Using a third-party fulfillment can add to the cost of doing business.  However, the advantages outweigh the costs.  Shipping direct to the end-user from your warehouse will slow down the delivery, and add a burden to your operation. 

If you decide to fulfill yourself from the U.S., you may be setting yourself up for failure right out of the gate, even if it is during a test period.  In the current business climate, eCommerce customers expect fast delivery and world-class customer service.   

You can only make a first impression once.  Make sure it is a positive impression so they keep coming back.  Impress your customers with speedy delivery. 

Perry Goldstein
Perry Goldstein

Perry Goldstein is an electronics industry veteran, with over 40 years of experience in manufacturer sales and marketing in both the consumer electronics and Pro A/V spaces. He has managed sales in both B2B and B2C markets.