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Until COVID, the Mexican eCommerce opportunity was expected to reach $12.8BN USD in the coming two years. The eCommerce Foundation said in 2018 that Mexico was the largest ecommerce market in LatAm, including Brazil.
Fueled by new internet user penetration expected to rise by 10% to hit 52.7% by 2023, this could be the next opportunity for your company. However, has COVID altered this trajectory? Are there really fewer COVID cases? Are consumers still purchasing in stores? Has “shelter in place” gone into effect and will that drive up online purchasing and accelerate the growth or will unemployement skyrocket, leaving consumers to choose between garbage bags or luxury vegan cosmetics products?
Join us for a short 45 minute webinar where we learn from those on the cutting edge of the Mexican beauty sector on not only how to enter the market through ecommerce but whether now is a good time to be setting up shop or running for the hills:
● What is the Mexican beauty sector consumer landscape in the wake of COVID? Key trends? ● Will COVID accelerate online purchasing or crush all consumer spending? ● How does the market differ from the U.S.? ● What are the cost structures you need to be aware of in Mexico? ● How does USMCA impact your packaging and pricing?
Josh Halpern – Chief Strategy Officer, CA International Trade officeYazmin Rojas, Beauty Portfolio Lead, U.S. Commercial Services Mexico