Wednesday, February 12th, 2:00 - 2:50 p.m.

How Selling Through Marketplaces Can Mitigate Your China Challenges.

The California International Trade Center (CITC) brings industry advisors to share deep insights into China’s exploding cross-border ag consumer market. Alibaba’s agriculture product lead for the USA will break down the on and offline trends and share ways you can sell direct to consumers even as the trade war looms on.

Fiona Weng at Alibaba will be with us to share how they leverage Alibaba’s TMALL, the largest B2C cross-border online marketplace in China, to tap into the world’s fastest-growing market for food & beverage, and build meaningful connections with Chinese consumers.

Chris Rosander at Sun-Maid will discuss their start in China, their reaction to the recent trade tariffs, consumer insights, offline strategies and more. 

Josh Halpern
California International Trade Center
Mr. Josh Halpern is the Chief Strategy Officer for the California International Trade Office (CITO). He leads CITO’s strategy to provide private sector tools and support that empower small businesses to sell online overseas. Josh is a former US Diplomat who lead the eCommerce and retail market entry strategy at the U.S. Embassy in Beijing, China.
Chris Rosander
Director International Market Development at Sun-Maid
Chris Rosander is Sun-Maid’s Director for International Market Development, and he has an engineering degree from Fresno State. Prior to Sun-Maid, he worked for the Raisin Administrative Committee where he managed eight international representatives promoting California Raisins in fifteen countries throughout Asia, Europe and Mexico.

Fiona Weng
Category Leader, Food/Personal Care
TMall Global, Alibaba U.S.

Currently leading personal care, food and beverage category, FMCG at Alibaba group, #1 ecommerce platform in China. Dedicating to introduce North America brands into China market. Over 8 years of experience within procurement management in strategic worldwide sourcing.


International Trade Symposium
4500 S. Laspina St.
Tulare, CA 93274
Gates to Event: 12, 16 & 18
Admission – $15 at the gate
International Trade Symposium – FREE