- Small Business Protecting Your Brand: Unauthorized Use Of Your Name Selling products on the Internet is exploding. Everyday, there are new ways people are discovering to sell their products and services worldwide. But, it can also be a dangerous place to offer your company’s products. That is because of… Read More
- Small Business Protecting Your Brand: Copyrights and Logos Jim Croce, the great singer/songwriter of the 1970s wrote a song called “I’ve Got a Name.” The meaning of the song basically states that the most important thing you have in life is a good name, and you wear it… Read More
- Small Business Words Drive the Internet We are all familiar with how to find information on the Internet. We type a word or phrase into the search bar on our browser and then hit Enter. The results of that search come up. The user clicks on… Read More
- Ecommerce - Small Business Case Study: Community College Students Solve Digital Marketing Challenges for California Business The CITC’s Vanbassador Josh Halpern at Long Beach City College speaking with Associate Professor of Business Nick Cordona. Summary A group of students from the California International Trade Center at Long Beach City College helped a Southern California business expand… Read More
- Ecommerce - Small Business The CARES Act, Small Businesses and Responses from eCommerce. The $2Trillion stimulus package, known as the Coronavirus Aid, Relief and Economic Security Act (CARES) signed by President Trump on Friday in response to the financial burdens resulting from the coronavirus outbreak is the largest in U.S. history. While… Read More
- Small Business As Business Goes Quiet …Your Customers Are Listening This is an unprecedented situation. COVID-19 has dramatically changed the landscape of small business in a very short period of time. What began as recommendations to use caution in public places to prevent the spread of disease has… Read More
- Ecommerce - Small Business Can Packages Spread The Coronavirus? We all are aware of the danger various surfaces pose when spreading the Coronavirus. Depending on the type of material of that surface, the virus can have varying lifespans. That’s why washing one’s hands after touching a publicly accessible… Read More
- Ecommerce - Small Business Everything Amazon Worldwide In this webinar, CITC ecommerce marketing expert Perry Goldstein will provide an overview of the Amazon ecosystem and touch upon three basic topics related to selling on Amazon including ales models and options, content, and fulfillment. Webinar Transcription… Read More
- Ecommerce - Small Business Ecommerce in California: An Online Marketplace vs. Your Own Website As a small California business owner, figuring out online sales is just one of the many hats you wear. With limited time and resources available, you might find yourself in a position of having to choose between building your own… Read More