Ecommerce

Virtual Feed, Direct Fulfillment

Virtual Feed, Direct Fulfillment

A Wider Selection Online In today’s retail world, it is common to see retailers promote products that are not stocked in their stores.  “If you don’t see what you want in our store, check out our website for more products”…

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SEO & SEM: Words Matter

SEO & SEM: Words Matter

Remember when your mom told you to choose your words wisely?  That was good advice.  She was especially right when writing copy for your ecommerce products.  The words you use will determine the level of success you achieve.  That is…

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Mitigating Risk Through Liability Insurance

Mitigating Risk Through Liability Insurance

Sometimes products are designed or manufactured incorrectly.  When they do, they can cause damage to property, personal injury, or even death.  When this happens, and it does on a regular basis, there are many entities that can be held financially…

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Ecommerce: Choose Your Sales Channel

Ecommerce: Choose Your Sales Channel

Once you choose to take your ecommerce business global, you will have to decide how to present your products.  There are four basic vehicles to use: MarketplaceCompany-owned websiteDirect to each third-party websiteWebsites through master distributors  Each choice will dictate your…

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Protecting Your Brand: What Is a Map?

Protecting Your Brand: What Is a Map?

When establishing your brand identity, it is important to decide how you want your brand to be perceived.  One of the most effective ways to establish brand identity is by the price of your product – think Rolls Royce versus…

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